Orange is an interesting color, but the reason for the post is a few reasons why I find it to be a scary color.
I suppose that it might be somewhat justified in a roundabout way. Pumpkins are associated with Halloween, they are orange, and the “secular” version of the holiday is things that go bump in the night.
However, the main reason why I think that the color orange is scary is from a priming. When I was in Lincoln, there were occasionally billboards that advertised gun shows at the Lancaster Event Center. You guessed it, the background of these bills were orange. And, the font used made it look really scary.
Similarly, there are some businesses which have “OPEN/CLOSED” signs on their doors that are orange. The “OPEN” is also in orange, which intimidates me, even if it is a place that should not be scary (example: Thee Fish Bowl at Chicago & Dempster in Evanston).
Of course, it is also used as a color for road signs indicating construction. The “FINES DOUBLE” or harsh warnings (e.g. “Hit a worker: $10,000 fine and lose your license”) definitely don’t need the association of a gun show bulletin board to forcefully encourage motorists to drive safely in work zones.
Naturally, orange need not always be scary. When combined with other colors, it is a sunset or a sunrise, and as I have previously posted, those are never scary or intimidating, but rather awe-inspiring and pretty.
Today is the second day of O.C.T.O.B.E.R.