New?

“New” is an interesting term. In some cases, it can be well defined, but in other cases, “new” might not be so black-and-white.

I’d like to focus on some applications of the word “new” on the radio and on the road. Here goes!

I will start with the radio. In Chicago, one of the stations that I occasionally listen to is “The New Lite FM 93.9” (WLIT-FM Chicago). It might be “new” based on the fact that the name changed from MY-FM just this last December, but the station and format has been the same for about 5 years now.

So, the natural question is: How old does a radio station need to be before it stops being considered as a “new station?” Five years seems like a long time to call a radio station new.

There is another new station which is actually brand-new to my knowledge: 104.3 FM (WBMX-Chicago), which came into the current format in November. It’s classic hip-hop, which occasionally includes songs from the ’90s that I liked then and have rediscovered. During its first month or so, it also played commercial-free!

I can’t find any history information, but WIPZ-LP (Kenosha-Racine) also calls themselves on some promotions “The New Ranger Radio.” How new are they, actually? They’re at least a year and a half old, as I heard them on 5 July 2016.

And then, road signs are next. How interesting that road signs somewhat relate to the radio… in the sense that many people will listen to the radio most frequently in the car.

On Northwestern’s campus, near the rec center, there’s a badly faded road sign that says “New Stop Ahead.” The sign has been there since at least 2014, but I suppose that the badly-faded sign is enough of a sign (ha) that “new” is no longer applicable.

And what about those “Be alert! New traffic pattern!” Those signs are much more often removed after a week or so, and why? Maybe because people quickly forget the old traffic pattern!

I’m open to input here. Consider something that has the “new” modifier. How old is it before it’s no longer new?

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Fourth Quarter: 9 days

Lincoln: 34 days (possibly give a day or two)

פסח: ס’ יום (Passover: 60 days)

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